Noma Saeed, Founder and COO

Founder/ Operational Director

Noma is a creative professional with over 20 years of experience in developing successful business, marketing and digital media strategies. She has spent her career spearheading innovative solutions to align business and technology, maximizing the impact and effectiveness of business initiatives with a broad-based transferrable skill set in digital media, business management and brand development.

Noma previously worked as a senior web developer for the Defense Information Systems Agency, GTE Internetworking and Bolt Beranek and Newman (BBN), where she designed the award-winning U.S. Postal Service® trademark NetPost® website. Through the site, customers electronically and securely transmitted documents, correspondence and mailing lists to the Postal Service for distribution. While working in the Advanced Technology Division of the Defense Information Systems Agency at the U. S Dept. of Defense, Noma was responsible for organizing documentation for the Global Fiber Initiative into complex websites that provided useful information to Defense personnel involved in setting up the DOD Wide Area Network. In 2001, Noma launched a digital marketing company, Medimarketing LLC, which she managed for 13 years. The company primarily focused on branding medical companies and developing digital marketing strategies for the healthcare industry. She planned and executed all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. She also measured and reported performance of all campaigns and assessed against goals to identify trends and insights, and to optimize spending and performance. Currently, Noma serves as Chief Operating Officer at Varicose Vein and Vascular Clinic, where she oversees all legal, accounting, management and marketing strategies of the company.

Noma and her husband first became interested in adoption in 2006, when a devastating earthquake left thousands of children orphaned in Pakistan. After a chance encounter with their son during a visit to Morocco in 2015, Noma and her family decided to grow their family through adoption.

Noma has worked in various capacities to serve the orphans of Morocco for the past three years. Before launching B.L.O.O.M., she volunteered as the Chairperson of Digital Media and Marketing at a U.S. based adoption agency.

Noma currently resides in Richmond, Virginia with her husband and four children.